According to the New York Times. “The Denver metropolitan area has become a showcase of the sunnier side of the American economy.” The Denver-Aurora-Lakewood region unemployment rate was 2.7 percent in February, the lowest among metropolitan areas with a population greater than one million, and compared to the national average of 4.9 percent. The Denver economy has had a history of boom-and-bust commodity cycles. When energy prices collapsed in the 1980s, the economy tanked. The economy is now more diversified and dynamic, and there are more well-paying job opportunities in knowledge-intensive industries. Bryan Leach, a former lawyer who founded Ibotta, thinks Denver has hit a “critical mass” of new business ventures so people attracted to the Colorado lifestyle no longer “feel like they have to sacrifice the quality of career opportunities” to live here.

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